Wake up, go broke: is it worth investing in streaming giants?

Opinions expressed in opinion articles are strictly those of the author and do not necessarily reflect the views of the editors.

Published July 21, 2022


So far in the mainstream media woke up it seems that the wind is in the sails, everything is different in the markets. Recently, Disney and Netflix have suffered significant financial losses due to their orientation. Wall Street has a new slogan: wake up go broke (becoming awake destroys you).

Investors should ask themselves the question: to wake up or not to wake up?

The Thought Police Arrive

In the beginning there was political correctness, this attitude which consists in controlling one’s language too much in order not to offend the sensitivity of certain minorities to their ethnicity, their culture, their skin color, their social category, their religion, their gender. Or their gender…

It was the realm of social control over speech, smooth verbs and euphemisms. This is a way of beating around the bush, not naming things, and replacing plausible observations with feigned parables. And it’s a pity if this has departed from reality …

Considering themselves fundamentally just and legitimate, these language police will banish any disputes about themselves, as will some authoritarian regimes. In turn, there will even be a smell of pretension, like class sufficiency, contempt for the clumsiness of the formula.

Awakened Army

Then the theory spread woke up ! There was only one step from one censorship to another … Past conjugation of an English verb wake up (wake up), word woke up turned into a real ideological aphorism in everyday language. Theory denotes awareness of the injustice suffered by minorities and discriminated populations. She calls on citizens to mobilize to fight this arbitrariness.

“keep awake” as well as “to be a devoted generation” already recited to young Americans in 1965 the charismatic Rev. Martin Luther King. Violent, even deadly, police responses to black citizens in recent years have given new impetus to this team. Momentum carried by motion Black Lives Matter “.

These anti-racist activists vehemently denounce the structural inequalities that govern our societies. They point to our provisions as unfair and destructive to certain minorities. They urge everyone to stay “awake”, especially against the oppression of the black population in the United States. The only way to make the world safer and better for everyone.

Unlike political correctness, the doctrine woke up cultivates neither the subtlety of his formulas nor the propriety of his actions. Its activists are tearing down monuments to sympathetic colonizers or ex-slavery workers, canceling university conferences they don’t see as congruent, and pushing for the resignation of some officials whose unfortunate comment or ambiguous attitude doesn’t match their values… cancel culture (cancellation culture) is open. A new witch-hunt aimed at expelling from public space any individual whose words or actions are considered offensive to minorities.

Bad good ideas!

In a constant search for new marketing ideas, some firms have seized on these developments as new ways to maneuver or commercially reinvent themselves. It doesn’t matter if the idea and its consequences make sense. It doesn’t matter if the company’s strategists believe it or not. The main thing is to attract attention and make numbers. One can wonder about the integrity of some houses, their view of their own calling and their long-term vision.

The latest fans of this policy: the Disney and Netflix groups who made wokism and his so-called progressive themes, a new way of doing business. While stock market indices are falling almost all over the world for exogenous reasons (inflation, announced absorption of liquidity, war in Ukraine, etc.), these two stocks have shown a noticeable drop: between -40 and -70%, since in January January 1, 2022. The number of subscriptions is rapidly falling, and the turnover is corresponding. Why ? A good part of the American population is expressing its annoyance. She is tired of paid companies seeking to re-educate their children, of radical LGBTQ+ theories. Other media are already offering programs where this so-called well-intentioned content will be excluded.

Disney, in particular, has not yet exhausted its problems. Florida Gov. Ron DeSantis just canceled the company’s 55 year tax break. The broad local government autonomy and exemption from most state regulations granted to the entertainment giant is about to be lifted.

Eraser for overwriting

The luxury of democracy is to give everyone freedom of expression. By its very nature, this provision also opens the door to intolerant people, those who act in bad faith, and all those who, for one reason or another, reject this “human civility” and seek to destroy it. We can watch some of these agitators at work as they promote wokism and its principles. Their goal is to denigrate opposing views and rewrite history (SIC).

Our civilizations have managed to achieve a certain balance and maturity after long centuries of obscurantism and excesses. By not erasing our wanderings and excesses from the history books, we will make the world a safer and better place. On the other hand. Ignorance and lies never taught good decisions.

Taking events out of context does not allow us to understand their causes and effects. Mistakes already made by previous generations will be repeated. So the abominations of the past do not contradict progress; they are part of progress. They allowed him to appear. Mankind was created on these two legs. Depriving her of her insanity will not bring her closer to justice, but will deprive her of her humanity!

Finally, never in history have minorities succeeded in firmly imposing their yoke on the majority. Some of the demands put forward by minorities are perhaps the most deserving of attention. However, social progress will not win in fury and noise. It is in pedagogy, patience and long-term support.

Montesquieu wrote:

“When we want to change manners and manners, we must not change them with laws. »

Let me add: “neither unscrewing. »