Les Echos-Le Parisien ready to acquire opinion polling institute OpinionWay

Les Echos-Le Parisien, a subsidiary of LVMH, has entered into exclusive negotiations with OpinionWay to acquire 75% of the electoral institution’s capital.

Les Echos-Le Parisien Group has entered into exclusive talks to become the majority shareholder of the polling and research institute OpinionWay, which will expand its offer of information and services to companies, its CEO Pierre Louette said Tuesday.

At the end of this acquisition, for an undisclosed amount, the group, which in particular brings together Echoleading business daily newspaper in France, Parisian, Radio Classique or Investir – will own 75% of the capital of OpinionWay, which specializes in market research and opinion polls. Hugues Cazenave and Yann Aledo, co-founders of the institute in 2000, and their management team will retain a 25% stake. For Les Echos-Le Parisien, the goal is to strengthen “where we are already strong”, explained Pierre Louette.

Thus, OpinionWay will join the group’s business services division, already provided by subsidiaries in the sector of industry or advanced research (Les Echos Etudes, Les Echos Publishing, Netexplo, etc.) and business communications services (Pelham Media, Les Echos- Le). Paris Partners). The division also offers companies a range of events and trade fairs such as VivaTech (in association with Publicis), ChangeNow or Investir Day.

“Additions”

OpinionWay, which employs 140 people, will “keep a lot of autonomy” and stay on its premises, according to Pierre Louette. The company will continue to develop “new approaches” to research and surveys, the CEO said. Semantic artificial intelligence, collection and analysis of data on the web, in particular to predict trends and behavior: these solutions implemented by OpinionWay will allow the group, a subsidiary of the luxury giant LVMH, to personalize many of its business services.

The media activities also provide for “complementaries”: “existing collaborations with Les Echos in opinion polls or social polls may be extended to other group names,” according to a joint press release. In addition to these commercial synergies, the operation will allow OpinionWay to “thus accelerate its development and internationalization” and “invest in new methodologies and more innovative and more efficient digital tools,” explains Hugues Cazenave, president of the institute. quoted in the press release.

Reconfiguration

OpinionWay, which has four subsidiaries abroad (Morocco, Algeria, Cote d’Ivoire, Poland), recorded a turnover of $20 million in 2021, with revenue growing at an average of 10% per year since 2018, according to the society . In a sign of sector reconfiguration, Ipsos, OpinionWay’s peer and competitor, was bought on Monday by the LFPI investment fund.

The announcement of the merger between OpinionWay and Les Echos-Le Parisien came less than three weeks after the takeover of the monthly publication Mieux vivre votre argent, which enriched the group’s financial clearing house, Les Echos-Le Parisien. It consists of the name Investir, the Boursier.com site acquired in 2019 from Lagardère, and the Wansquare site and extension letter, which was targeted at professionals and acquired in October 2021.

Since 2018 and the appointment of Pierre Louette as CEO, Les Echos-Le Parisien has accelerated its digital transformation and increased targeted acquisitions. He strengthened his position in two other sectors: classical music (with the acquisition of EuroArts, 50% Medici.tv and 50% of the Mezzo channel) and art (Connaissance des arts magazine, Paris Design Salon, Fine Arts Paris, Citadelles & Mazenod editions).