A big financial coup, which was also recommended by Jean Reno. Who doesn’t dream about it in times of inflation and when the Livret A rate is capped at 1%? This is exactly what some dubious sites promise that use the image of an actor without his knowledge. “Jean Reno proposes a new investment that makes hundreds of people very rich,” says an advertisement for a certain “Bitcoin Bank”. It is accompanied by a smiling photo of the actor. He would praise this method, “which can turn anyone into a millionaire in three or four months.”
The rest of the text, written roughly in French, is frightening: Jean Reno would have praised the bank on television, but the mysterious “Bank of France” would have tried to interfere with the broadcast of his statements.
The French actor wouldn’t be the only one with a good streak: businessmen Richard Branson, Elon Musk and Bill Gates would also support Bitcoin Bank.
The advertisement, which does not say a word about what is behind this mysterious bank, calls for a decisive step, promising to offer 250 euros to the first 1000 registered. To finally win the reader’s trust, she promises that this is not a “scam”.
Jean Reno, of course, did not bring his image into this questionable advertisement: last Friday, the actor issued a press release through his agent condemning the use of his identity and his image “without any permission from him.” It does not name a specific announcement or actor, but it does indicate that type of message. He adds that he “never approved of the activities of the companies behind these announcements.” He’s not the only one who has seen his image usurped to promote financial products: Kylian Mbappe already filed a complaint in 2020, according to the data. Team.
Who is behind this “Bitcoin Bank”? To find out, you need to go through several steps: the ad links to a site where you are told that “Bitcoin makes people rich.” Four “users” confirm their winnings, except that their photos are from image databases, casting doubt on the authenticity of these reviews. The site asks you to provide personal details – last name, first name, email address and phone number – but, again, there is no official notification or any way to contact the authors of this site.
Once these coordinates have been provided, the Internet user is taken to a completely different site: on our first visit, we were sent to a platform called “Lions Broker”. Exit Bitcoin Bank. There, the user actually has the opportunity to make online trading. There is no legal notice on Lions Broker. The user is redirected to the site of the same name, where he is promised “easy contact” with the company, in particular by phone. This site only displays an email address. Lions Broker is a registered broker in the Cayman Islands, Caribbean. It is attached to Lion Group Holding Ltd which provides addresses in Singapore and Hong Kong. Contacted, these different organizations did not respond to our inquiries.
The Financial Markets Authority (AMF) warns potential investors against online trading: this method is “not intended for amateurs.” “You have to understand and master the financial instruments you are going to invest in,” she adds. Mere online training is not enough: “The free online training offered will never make you a proficient trader,” this body warns, which warns against “unrealistic promises” of “quick wins.” As for the “small profits made in the beginning”, they “are there only to encourage you to invest more and more. “After that, you will lose there,” launches the lapidary, AMF.
He also advises checking whether the intermediary is authorized to work in France. In the event of a dispute, recourse with a company located abroad will necessarily be more difficult.