American Coca-Cola invests $50 billion in production in Cameroon

Officially, on July 1, 2022, cooperation between the American firm Coca-Cola and the Cameroonian company Gracedom Invest, owned by Jacqueline Dongmo, began. Since then, the latter has been the official distributor of Coca-Cola products in Cameroon. For this, a specialized bottling subsidiary, Coca-Cola Gracedom, was created. The two delegations were received in succession on June 29, 2022 by Ministers of Mines, Industry and Technological Development Gabriel Dodo Ndoke and Luc Magloire Mbarga Atangana, Minister of Commerce. Rodrigue Bila, vice president of Coca-Cola in Africa, accompanied by his staff led the Coca-Cola team. While Jacqueline Dongmo headed the Cameroonian company along with Patrick Siwe, Deputy Managing Director.

Read also: Gracedom Invest received a license to distribute Coca Cola in Cameroon

Circular economy

“The implementation of this new partnership with the Cameroon-based Coca-Cola Gracedom Bottling Company demonstrates our commitment to developing our brands in Cameroon. This is proof of The Coca-Cola Company’s commitment to the government and businesses of Cameroon, as well as to the consumers and communities living in this country,” said Rodrigue Bila. The main purpose of the hearings provided by the two members of the government was the official announcement of the appointment of Coca-Cola Gracedom Bottling Company as the exclusive producer of all Coca-Cola products in Cameroon: these are Coca-Cola, Fanta, Sprite and Schweppes).

On this occasion, US and Cameroonian partners announced sustainable development projects (the circular economy around plastic waste) as well as projects to support the empowerment of women and youth. To this end, the Coca-Cola Gracedom Bottling Company is planning to build a state-of-the-art production plant in Caque Carrefour, near Sousa (35 km from Douala), Mungo Department, Coastal Region, at an estimated cost of 50 billion francs. According to its initiators, the project will create about 3,000 direct and indirect jobs.

Read also: Groupe Sabc draws up the end of its Coca-Cola idyll after 59 years of collaboration

Who is Jacqueline Dongmo?

The Gracedom Invest group has existed for over 10 years. Under the leadership of Jacqueline Dongmo, the company is expanding into general trade, transport and logistics, beverage imports, civil engineering and representation of international companies in Cameroon. Jacqueline Dongmo is also the exclusive distributor of Kronenbourg 1664, a canned beer brand of French origin. To date, the entire activity of the group shows an annual turnover of around 29 billion francs, an investment of 14 billion francs and a total workforce of 450 employees.

Graduated from the Faculty of Law of Cameroon Universities, married, mother of 6 children.

Jacqueline Dongmo became the second Cameroonian economic operator to win a contract to manufacture and market Coca-Cola products in Africa after the end of cooperation between the American firm and the French Castel group and its African subsidiaries. In Gabon, this 25-year contract with the Société de Brasserie du Gabon (Sobraga), a subsidiary of Castel, is now owned by the Foberd group through its subsidiary Sofavinc, controlled by Bernard Focou, another Cameroonian industrialist.

See also: Soft drinks: Coca-Cola terminates distribution contract with SABC

Georges Semi