3 questions to the founder of Karma, a search engine that funds the protection of living organisms

From May 22, Internet users can choose to browse the Internet with a new search engine called Karma. If the launch date was chosen to coincide with World Biodiversity Day, it is no coincidence. Indeed, the purpose of the alternative search engine is clear and shown: to protect the Living.

Photo: Shutterstock

To do this, the non-profit company donates 50% of its income to three carefully selected animal welfare associations. ASPAS, a pioneer in wildlife restoration who protects forests by buying land to protect them from any human exploitation, Notre Affaire à Tous, who uses the law as leverage to protect nature (it was he who recognized the crime of ecocide). ) and L214, which advocates a move away from intensive farming.

Jan Kandelman, co-founder of the project, talks about the purpose of Karma and dispels doubts about the effectiveness of alternative search engines.

If we can convince at least 1% of Google users to use Karma instead, we will be able to donate over a billion dollars to our partner associations that fight for the preservation of living beings. This is twice the budget of the UN environmental program!

Your alternative search engine will fund biodiversity protection. Why did you choose this reason?

Protecting the living was obvious to us. We talk a lot about the climate crisis, but less about the erosion of biodiversity. However, this is no less a serious crisis. Human activity has led to the extinction of two-thirds of wild animals in the last fifty years. According to scientists, a third of modern species are now under threat of extinction.

Extinction is of course a natural phenomenon, but the current rate is 100-1000 times higher than usual. In this context, we are heading straight for the sixth mass extinction.

But at the heart of everything is biodiversity. If we continue to move in this direction, man will not survive. It is obviously the basis of our diet, but also the basis of our health, as we have seen in recent zoonoses. (note: infectious diseases are transmitted from animals to humans)but also the basis of our economy, since there is clearly no economy on a dead planet.

To raise awareness of these issues and empower people to act, we came up with the idea of ​​creating an ethical and alternative Google search engine that protects biodiversity and animals. Because they are very closely related. What we mainly fight for because of animal problems is intensive farming.

There are five causes of biodiversity erosion: destruction of natural habitat (deforestation, artificial tillage), overexploitation, global warming, pollution, invasive species. However, these five causes are exacerbated by intensive agriculture…

Photo: Karma

Ecosia is involved in reforestation around the world, Lilo is funding social and environmental projects, and Karma is now engaged in the protection of living beings. Do you think the Internet will save the planet?

Creating an alternative and ethical search engine is an extremely effective way to generate income, and in our case, fund the protection of living organisms. The sponsored link market (small advertisements that appear at the top when you do a search) is the Internet’s largest source of revenue, generating $185 billion a year. Today, Google still has 95% of the market. But if we can convince just 1% of Google users to use Karma instead, we can donate over a billion dollars to our partner associations that fight to keep Alive alive. This is twice the budget of the UN environmental program!

Will users find a way out when it comes to search performance?

It’s hard to resist the marketing power of Google. And for a long time, alternative search engines erred on the side of efficiency. Today, this is no longer the case for the simple reason that they use the algorithms of another search engine: Bing. Microsoft, a major competitor to Google, has spent billions in research and development to develop this engine, which it offers to other white-label players. This is how Ecosia, Lilo, or ourselves can provide Bing search capabilities to our users. 117 million people use the search engine every day.

By accessing the Karma website, Internet users participate, without spending a penny, in financing an important environmental cause. A way to remember that sometimes it’s enough just to step aside to participate in the promotion of fights that are dear to us. To learn more about Karma and apply it on your computer or smartphone, click here.